AiRich was born and raised in a family full of artists therefore developing an own creative identity came almost naturally. She has a love for art in the broadest sense and her work can be seen as her own translation of what she observes and interprets as art. She has become a true visual artist with photography, video, film and animation as her primary media. In the past two years she has developed a strong and recognizable photographic language and signature. AiRich mainly works with people who have the right combination of characteristic and artistic appearance in facial and bodily gestures. With this selection procedure "half of the work is already done". Her work is fuelled by her imagination and a fascination for people and is shaped by her immediate environment in which colour, culture and worldly (especially African) influences play an important role.